Today I’m not bringing 1 recipe, I’m bringing you 10 because today is the 2 year blogging anniversary of Culinary Ginger!
With all the fun, creating of recipes, pleasure from cooking and hard work that goes into this blog, I can’t believe how quickly the 2 years has passed. It was just 2 years and 1 week ago that my husband suggested I start documenting all the recipes I create. That’s when a certain Ginger really got to work…
For those of my readers who are not familiar with the process of food blogging, I want to give you an little insight into how much goes into the path of getting the recipes from inception to a live blog post and, as you read along, I’ll be slotting in the top 10 recipes between paragraphs. If any of the recipes catch your eye, you can click on the name or picture to be linked to that particular recipe.
Firstly, I create my own recipes. I have done so since long before I even knew what a food blog was and so this is the first challenge. Getting flavors to work well together and in the case of baking, just getting the recipe to work at all! The recipe then has to be documented and well written so it can be followed and flows in the order in which it is made.
So once the recipe is written and cooked, it’s time to photograph. This involves staging with props, the right lighting and making the food look inviting so you,, the readers will want to eat it and in turn, make the recipe yourselves. I feel this aspect was the biggest learning curve because I knew nothing about photography! Well, my feelings towards the photography aspect has changed dramatically and now I truly enjoy that part of the creative process just as much as the actual cooking.
After the photography comes the post editing. No, the pictures (well most of them) do not look like this right out of the camera because once they are uploaded to the computer all sorts of things can be wrong like angle, white balance (too blue, or green) etc., so this is where a good editing program comes in and then choosing which images to use in the blog post.
The next step is writing the blog post. It’s not the easiest thing in the world to just sit down looking at a white screen and start writing, so I think about the creative writing aspect through the entire process and if anything comes to me, I simply jot it down.
At this point, the blog post is finished and live. So that’s it then, right? Not quite. Now I have to promote that blog post because, other than sending it out to thousands of people via the email subscription list, I want as many people as possible to see my work.
This is where social media comes into play. Facebook, Twitter, Instagram, Pinterest, Google +, Stumbleupon, Yummly. There are more than those mentioned and the list really does go on and on!
Readers and loyal followers are important for many reasons and one of the biggest ways that readers help me are in the form of compliments and positive feedback. In the beginning, it was a pretty lonely place in the blogging world when there were no followers and no one to tell you ‘Hey, I made this and it’s delicious’ or even ‘You left out a recipe step’, or ‘You have a spelling mistake’. You hope the latter comment come less, but it’s readers positive and not-so positive input that helps me do a better job and makes the readers want to come back each week.
The up’s and down’s of blogging can play havoc on your emotions because this is not just a hobby anymore, this is an actual earning business for me and there are a lot of facets to worry about. I am, of course, glad I started food blogging because it gives me a chance to express my creative side and it’s also a large virtual cookbook of my own creations that is now out there forever.
This sounds a bit scary because they say whatever you put on the internet floats out there forever. This is a good thing this time around and I hope that my recipes help people to get in the kitchen and cook good, tasty dishes.
So thank you to all who have not only stayed on the page long enough to read this far down, but to those who continue to follow me and and to all my fellow food blogging friends that I have met. Here’s to many more years. Cheers!